Post to Profit: How to Create a Full Funnel Instagram Strategy with Alex Tooby

Hi everyone, I'm Alex Tooby, Instagram
strategist educator and online course creator I've
been teaching entrepreneurs just like you how to use Instagram to promote
their businesses for almost five years I personally got my first big break using
Instagram and it has since been my trusty sidekick and growing multiple
online businesses so I'm super excited you're here because I have a jam-packed
session for you today my goal is to provide you with some thought-provoking
content that inspires you to take action differently than ever before we all know
that Instagram is an extremely powerful platform for brands and business owners
but as the app changes it's hard to keep up with what you should and shouldn't be
doing after today's session I promise you you'll have a crystal clear outlook
on Instagram and a solid strategy to start implementing so before we dive in
I want to get the elephant out of the room today I'm not going to teach you
how to get more likes and followers in fact those things don't matter to me
instead what we'll be talking about is the bigger picture of Instagram well we
should truly be focusing on and what's going to make the biggest difference in
both our day-to-day and long-term efforts
remember Instagram should be treated as a marketing tool and part of your entire
business funnel not a standalone method for building your business other
important elements of your funnel might be a website an email list and a
monetization methods such as affiliate links a digital product or your own
merchandise by switching our focus from vanity metrics to something more
meaningful not only are you going to see a boost in your personal enjoyment on
Instagram but the actual bottom line of your business and yep by that I mean
making more money who doesn't want that so let's get started my method for using
Instagram as a marketing tool that can generate hundreds of potential customers
every single month is made up of five parts the first part is to have a plan a
plan is going to guide all of your efforts and make the outcome much more
fruitful so the first thing I want you to do is ask yourself what is your
primary goal with Instagram it shouldn't be to grow a following I
want you to think bigger than that is it to get traffic to your website build up
your email list make sales of your product or service decide what's
important for you and write it down this will be your new motivation when it
comes to Instagram every piece of content you create and every caption you
write will have this overarching goal in mind part two is to identify your target
market not sure who they are well you've got work to do knowing who your target
market is is one of the most important elements of any business without this
information all the time you spend on creating content writing captions
choosing hashtags and dishing out likes and comments will all be wasted
Instagram can be a very time-consuming platform so we want to make sure that
everything we do has purpose so what exactly is a target market well it's the
person you believe is going to benefit from your content and your offerings the
most this will be different for everyone depending on what your business or brand
represents but it's super important that you flesh it out so before you say that
yours is a 35 year old woman and head off to the next step I want you to stop
and dig way deeper than that you wanna identify as much information
about this person as possible including their age gender marital status annual
income education level hobbies and even personality traits why well knowing if
your target market Shops at Walmart versus Gucci can make a really big
difference in the vibe of your content the tone of your captions and the way
you price your products which brings us to part three creating strategic content
by deeply understanding who our target market is making content becomes so much
easier each photo you take and caption you write should speak directly to that
person it should provide value and offer a solution to that particular person's
problem the idea here is that if we create content for a specific
demographic we're going to naturally attract that person to our feed while
them with our content because it sounds like it was made just for them and
easily convert them into real paying customers if we do the opposite and
create random content with no real direction we're going to attract a mix
of people that don't end up taking actions that we
so to make sure that we're consistently getting the right people to our feed we
need to implement part four which is to locate and engage with your target
market regularly this is something that should be done daily and lucky for you
it doesn't have to be hard especially since you know exactly who your target
market is finding them on Instagram will be a breeze one easy way is to think
about the Instagram accounts your target market may already be following go to
those accounts click on one of the recent posts then hit the liked buy
button this will open up a list of engaged users who fall into your target
market from there you can easily leave a few likes and comments on as many
accounts as you have time for what this is going to do is send those people a
notification and encourage them to come over to your feed generally when someone
new likes or comments on your content were instantly intrigued by who they are
right and remember we created content specifically for them so once they're
there they're going to be pleasantly surprised and prepped to take the next
step in our funnel which brings me to the last part of my method part five is
to encourage meaningful activity far more important than likes and followers
are actions like website clicks post shares and DMS inquiring about what you
offer so instead of posting a picture and hoping that you get more likes than
last time I want you to be using calls to action
that ask your audience to do something that's going to help your primary goal
and send your audience to the next step of your funnel for example encouraging
them to click the link in your bio to check out your website newest blog or
latest offering or asking them to send you a DM or email so you can chat with
them one-on-one these actions are so much more powerful than a like or follow
and put you in a position to better build your like know and trust factor if
you haven't heard of this before it's what makes people buy from you when
someone is continually exposed to your content has spoken to you one-on-one and
has received some sort of value from you they begin to trust you and a long-term
connection can be built with every action they take on your account the
connection support and trust they have for you grows and that makes them much
more likely to invest in you than anyone else on Instagram so by having a plan
understanding who your target market is creating content specifically for them
and encouraging them to take actions that really matter you're going to
utilize Instagram in a significantly better business building way than ever
before and trust me just because you're
focusing on website clicks doesn't mean your followers and engagement aren't
going to rise and they absolutely will and it will simply act as the cherry on
top of all of your efforts so now that you know my framework for using
Instagram as a real marketing tool we need to know how to check in on our
efforts and accurately measure our success previously you may have gauged
your success by how many likes or comments you got but I want you to
forget about that instead I want you to keep track of two main things the first
thing is your audience insights to check these navigate to your profile hit the
hamburger icon in the top right and select insights from there toggle over
to the audience tab this is where we can tell if you're actually attracting your
target market to your feed go back to all the details you wrote down about
your target market and cross-reference them here are they coming from the right
country are they the right age and gender
if so awesome you can't really ask much more than that
if they aren't quite right that can mean one of two things one the content you're
creating is actually speaking to a different demographic and you might want
to consider making them your target market instead or – you're missing the
mark on your engagement efforts and you need to switch up the accounts you're
using to locate your target market keep tweaking your engagement strategy and
content creation until you see your audience insights are on track the
second metric we'll use to measure our success is activity interactions I
mentioned these earlier they're things like website clicks post saves post
shares swipe ups DMS and clicks on your email text or Direction button remember
these are most important because we're using Instagram as the starting point of
your marketing funnel once our target market lands on our feed the next step
we want them to take is moving over to your website getting on your email list
and eventually buying your offering so to keep track of your activity
interactions head back into your insights and toggle on to the activity
tab from here you can see how many website clicks emails and calls you got
in the last seven days you'll also want to navigate to each individual post and
click the view insights button to see how many shares saves and website clicks
they generated I suggest keeping track of these in an Excel document so you can
watch your growth or determine which posts are performing better this data
will help you hone in on your Instagram strategy even
or and drastically increase its ability to funnel potential customers straight
to you so remember having a ton of followers isn't the goal here getting
the right people to your feed and taking meaningful action is instead of
stressing over how many likes your posts are getting divert your energy to
finding and engaging with your target market these actions will make a
significantly larger impact and will set yourself up for future success if you're
not sure what the next steps of your funnel should be think about this
Instagram is where you introduce yourself to someone new your website
should be where you show them your expertise potentially through blog posts
or free downloads and your email list should be where you offer the solution
to their problem aka your paid offering so to quickly
recap my five-part method to using Instagram as a marketing tool is one
have a plan you should always be working to achieve your primary goal to identify
and understand your target market this is the person we're creating content for
3 create strategic content you can save time and see better results by creating
content specifically for your target market for engage with your target
market regularly we cannot solely rely on the algorithm to send us traffic we
also need to generate it and 5 encourage meaningful activity focusing on website
clicks and DMS will help lead your audience to the next step in your
marketing funnel if you follow this simple framework I promise you not only
will you feel better about your time spent on Instagram you will actually
begin to see a positive return on your time invested in the app so that's it
guys I hope you learned something new I hope you were starting to think about
Instagram differently and are leaning away from the importance of likes and
moving towards the importance of interaction and using Instagram as a
true marketing tool so thanks again for watching my name is Alex Tooby and you guys
can find me on Instagram @instawithalex or at my website Alex Tooby.com
I'll see you next time

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