hello everyone and welcome back to a brand new episode of the financial confessions we have a guest today that i am particularly interested in talking to because in all my 10 years of making it media on the internet which in internet years is literally centuries uh i've not yet talked to someone who got their start in creating digital content yes we'll have to use the word content i have mixed feelings about it myself via going viral and i think there are so many elements of that particular experience that are incredibly fascinating and something that i think we often don't really touch on i think now the culture is becoming more aware of the fact that often young people and it's often women and people of color who create these massive moments online that get used and appropriated for all kinds of purposes should also really be getting in on the spoils of that financially but for many people going viral can have a ton of different impacts it can mean losing your day job it can mean having to move it can mean your life being completely upended and possibly not even getting compensated in the process so i'm extremely excited to welcome someone to the show today who did start off by going viral and experienced a lot of that which we'll talk about but who then parlayed it into becoming an incredibly successful and sustained digital content creator with over 6 million followers on tick tock which is frankly incredible i've still not quite used tik tok but i know for a fact that that's impressive from what i hear and has so much to tell us all about both becoming famous online and sustaining that slash turning it into something that is an actual profitable business so without further ado i would like to welcome brittany broski to the show hello thanks for having me thanks for coming on so i must say for those who uh are wondering uh i'm sure everyone probably knows how you became virally famous initially but if you wouldn't mind explaining exactly how most of the internet came to know you for the maybe two people out there who don't know sure well i can give you the whole back story because it kind of goes into where i am today um so i graduated college 2018 uh degree in communications and spanish um graduated didn't have a job as most college grads do and took the first job that came to me worked in insurance was miserable horrible um got fired moved to a bank um and it was okay around this time literally in the office it was just me and my boss um who was like 59 didn't know what youtube was kind of like wasn't online at all like i thought to my benefit around this time tick tock was becoming like close to what it is today you know kind of not really respected but more like all right what's going on over here i kept seeing ads for it on snapchat and i was like what is this it was like furries and cosplayers and i was like i need to i need to check this out so i downloaded it and um got addicted as most people do and i started uploading just for shits and giggles um old snapchats that i had made for my friends and you know i've got about a couple i had at the time a couple thousand people on snapchat because it became this thing in college where i would just i was posting the same that i do today but in college and it was on snapchat instead of tick tock so like i've been doing this you know just kind of posting online um so i was downloading videos and uploading them to tick tock the first one that i ever uploaded was um a depression meal check i shared my my recipes for some of my depression meals the first one being uh dry chocolate chips and um brown apples that had been sitting on my counter for forever and um it was just me hysterically laughing because it was so sad looking and i like i have this wheeze laugh and it was shaking the bowl and it was just it was a funny video but it was really sad and um that video i posted that at like 9 p.m on a tuesday got up for work the next morning around like 8 a.m and i had like 30 000 likes on the video 30 000 likes that's not even the views and at the time at tick tock i was like oh my god because the numbers that people pulled today was not the same you know back then like this is july 2019.
So that went viral on tick tock and the only reason i knew that because i didn't check like i wasn't checking tick tock was my friend sent me a link from reddit someone had downloaded my video uploaded it to reddit on r slash contagious laughter and that was kind of my first instance of virality where i was like oh damn because like when you put it online it no longer belongs to you it belongs to the people so that happened and then early august uh is the infamous kombucha meme i uploaded a video of me taste testing kombucha um which is disgusting you guessed it two tick tock um it didn't do well on tick tock it did not do well at all it was just kind of like oh okay she's making some jim carrey faces somebody again downloaded it this time uploaded it to twitter where all memes go viral that's where all memes start and um gay twitter got a hold of it and just went crazy with it and i was so honored because the tweets that i was seeing were so funny but so gay and it was so great because like to see people having fun with my content but it's also like you know uh my face when um i tasted ash for the first time or whatever it's like clearly i'm not posting these things but they're funny in and of themselves um so like i was seeing them go viral and i was like oh my god this is insane after about two days i was like oh so this is happening um i was seeing it everywhere fast forward two weeks i was seeing it on climate change posters in new zealand i was seeing it in arabic i was seeing it in russian girl i don't know what it was saying but i'm sure it was pretty funny but like i was this it became a global thing um which i never could have predicted like of all the videos that i've ever posted online that one um and then it shortly it became it's a full 60 second video they cut it down to 15 seconds and then eventually just became the side by side meme of like the disgusted and then maybe and um so that was kind of the height was in in august early september my boss pulls me into her office and she's like you need to decide if you want to be a corporate professional and you know do well at this company or if you want to be an internet persona and and be a meme she didn't know what it meant but she's sneaky she had at the time like when she pulled me into her office for this meeting she had found my tick tock my twitter my instagram my youtube my snap she had found it all i said now that's pretty sneaky for someone who didn't know what youtube was three weeks ago she did her digging and um she was commenting on my she was like you use pretty nasty language in your videos and i was like oh my god not my boss talking to me about my detox but it happened and it was humiliating um two days later she pulled me in and she was like we're letting you go and they said that the reason was because i was on my phone too much during business hours girl in texas it's an at-will employment state so the first 90 days that you're hired at a job they could fire you because you're ugly i mean it's literally they could let you go for whatever reason and you can't pursue legal action against them they fired me on the 89th day wow they got as much work out of me as they could and they let me go but you know what i genuinely think things happen for a reason because two weeks later um i got my first brand deal i was flown out to la um and things just have not slowed down since then i slowly accumulated a team of people working behind me and um it's pushed me to do you know i never would have done this as a career i always thought about it oh i would be so fun to you know do snl it would be so fun to make people laugh for a living it'd be so fun to whatever but it's not attainable i'm not going to put all my eggs in that basket i need to pay my rent sort of thing you know right it's such a blessing to be able to do this and make money like making money doing this i feel like a scammer i once experienced the very lame and unsuccessful version of that similar thing where i worked i was a receptionist at a job where you were not supposed to use your work computer for anything besides work and they had that like tracking software that would track any non-work thing that you did and one time my boss pulled me into her office and she like held up this piece of paper with like a bunch of urls on it it was like maybe i don't know like 50 or something and she was like this is what an average receptionist browses online in a single month and then she holds up like she had like a stack of paper she had literally gone to the printer to print out every url googling girl this was like a waste of paper if anything but she was like this is what you've been doing online and i got fired shortly thereafter which was also probably for the best i did not parlay it into viral fame at the time but it it was still for them unfortunately that is you know what to think that for eight hours a day we're supposed to just be monkeys chained to a desk it's ridiculous it's ridiculous genuinely and also now that i work like ever since that when i've worked quote-unquote you know white-collar corporate jobs where you are in front of a desk like they don't give a what you do all day and like the number of times a day i check twitter i check instagram i just browse random articles like you have total freedom it's only in those type of jobs where you're completely micromanaged even though at the quote-unquote you know big impressive jobs where you're being paid a lot more you end up probably goofing off way more than people do at more you know strictly managed jobs absolutely i mean there was yeah between my two jobs um which were both white collar i before all this and i still am a licensed insurance agent look at me hey i'm your insurance agent got a mullet um my first job it was like that it was like if you they timed you on your lunch your bathroom breaks if you were late you got a demerit a demerit i'm an adult like come on i literally like if i was taking you know a call or if i was trying to do adult stuff during my lunch break because that's the only time i got um like a minute to five minutes late they'd be like we're gonna pull you in we need to talk to you about time management is this really the job for you i'm like linda i'm two minutes late like i was on the phone with my bank like really it's there's no room for like you know humanity in these sort of jobs yeah it's very like it it's so degrading and inhumane to treat someone like literally you would a kindergartner literally um so i'm curious when you first went viral so just from how explosive that kombucha meme became although you did end up getting brand deals after that fact were you able to did you see any money from your images going like zero nada i you wanna know something too at the time um i was really on twitter twitter was where it was all happening um because all instagram is it's just screenshotted tweets that have went viral and and you know they're okay i was on twitter there was a day in like august or 2019 that i gained like 96 000 followers in one day like there was so much attention on me and my accounts i didn't know what to do with it but i knew i had to keep up that momentum and i tried because i was like you know i know how memes work i've been on the internet for like you said it feels like eons i've grown up online i've seen the the time span or the lifespan of these sort of things so i knew that there was going to be an end point so when i was seeing brains i mean big brains use my meme because it's some 18 year old intern running the twitter account trying to fit in trying to be relatable i would dm them or i would comment under it hey this is me can you credit me i dm them hi insert brand here that's me you know like fill in the blank if you want to compensate me in some way give me a gift card something yeah some free pizza um they would either delete the tweet block me or the few would respond and be like hi brittany we love your meme give us the best address to send you a care package that's how you do it if you don't want to pay me girl send me some free because you're literally using my likeness to promote your brand and i think there's a there's a real ethics thing online about that and i don't know how i feel about it of you know like i'm sitting in my apartment now jobless i do not have an income and you're literally benefiting off of my my face to promote your product and i get no you know uh pardon that so it was very frustrating at first um but shortly thereafter a management company who i'm no longer with reached out to me and they were like we want to help you start monetizing your you know presence online and i was like thank you and you know shortly thereafter i started getting brand deals um and now that i'm i've kind of been in it for almost two years ew um how this time passed so fast um they take advantage of you oh girl these brands they lowball you because you don't know what you're doing i mean i was making 38 000 a year working at this bank like it wasn't you know like i didn't know what these mega influencers were making so you definitely get low balled but it's all a learning process and um it really really depends on who you have behind you i couldn't do this alone oh my god if i if i didn't have a team behind me and i mean like business manager lawyers agents all of that like you need all of it it takes a village i would literally be working at outback steakhouse right i would be there's no way because it's like they prey on that innocence of you not knowing the business side of it so absolutely and even then you know i have never been in all of my years in media first working for another publication as a staffer and then owning a a media company i've never been in the position of being just a creator um who's sort of an island who then has like you know all of their satellites around them as far as their team and like you're saying without good ones you can't do it at all but those team members can also themselves be incredibly predatory and can also be a huge part of creators even if they are for example getting a really good deal with a brand according to many contracts they may not even know what the brand was paying the agency they get their check from the agency they're not able to see the contract on both sides you know their financial manager might not be managing their money as well as they should be and we for example have worked with third party agencies in the past to help bring um supplemental brand deals uh to our content to our videos things like that and we could do a one a one to one comparison where what our internal sales person was getting for a brand deal it was 10 times in many cases what these agencies were going to be placing an ad for because their goal is just to place as many as possible and they don't really care um so how did you find the right people to work with and you say you're no longer with a management company obviously don't have to go into any more detail than you're comfortable with but like what was that learning process how did you find the right ones um look john look i if it's a good management company or or agency they will find you um and it took a month or two into the kombucha thing happening for an agency to reach out um and then after i was you know no longer with that first one i had one kind of lined up that had expressed interest before so i was lucky enough in that regard that it's kind of just happened naturally for me and i think ego aside the fact that like this isn't some viral you know um tick tock boy hotness like it will go away eventually like the fact that i'm a funny person you know not to toot my own ego but like there's there is talent there i think um that's attractive for a lot of you know representation as well that that talent isn't gonna go away just because like you're the hottest person on x app at x time you know like it's a difference so um they see longevity and working with you and obviously that's good for me because i'm like hell yeah um but yeah it was i have had um my share of negative experiences with you know hollywood representation and it's an abuse of trust is is what it is um and it's a lack of experience that's kind of what i dealt with um it was over promising and under delivering letting emails slip slip through the cracks for weeks on end missing deadlines that i had no idea of because i was trusting these people you know to manage my career and my opportunities and um they bit off more than they could chew and i think they really underestimated me as well they saw me as oh she's this meme and it'll be over and then you know we'll get her like a fashion nova deal and like i'm so much more than that and i don't think that they saw that in me because they were used to working with you know not talented people you know what i mean but like it was it was um i don't think they knew how to deal with me so where i'm at now i'm so happy and they value me and you know we're working towards i have a lot of big end goals and they align very well with who i'm currently partnered with so i'm very lucky in that regard but i used to get a lot of messages of like hey i just paid a million on tick tock how do i get a manager and i'm like girl first of all you don't need a manager right an agent second of all like you don't it's just difficult because i did not reach out to these people it kind of just happened naturally and i feel like that's how it should happen because if you're meant to be you know if you're meant to be creating content for a long time the people will let you do it you trying to force it right won't so i don't know it's a very fine line between capturing the virality and and making it work for you and also committing to doing it for a long time like this isn't just going to be oh it's one month i'm going to make x amount of thousands of dollars and then i'm done it's like no girl you're doing this for as long as you can and it's tiresome and it's i have burnout all the time like it's a hard job but i am so lucky that i get to do it every job is hard you know every job has its um pros and cons so yeah it's the business side of it man crazy crazy well it is an interesting difference that you happen to go viral for something kind of almost like by accident but you actually had yeah but you had comedic chops although i do feel that now we at least are getting to a place of as i was mentioning in the intro of cultural awareness and societal awareness that these people who are generating massive massive attention and cultural capital for these big brands that are utilizing them one of them that comes to mind recently is the guy who went viral for i think he was at a honda dealership and he was like where the money reside where the money reside i'm not gonna do it but he went viral for that and everyone was really encouraging him to like meet with honda trademark it like and he was like posting the other day yes secure the back like he posted the other day a thing addressed to where the money reside llc and i was like yes yes and the thing is that it should be on us as a culture like it seems like honda is paying him because they know what's good for them but if they weren't paying him like so many brands have done and i'm sure did like you were saying with you people should shame the out of that they should be like stop cashing in on this person and then not compensating them no it's literally but like this is an age-old thing of like pay artists you know what i mean it's the same sentiment of like people steal other people's art all the time put it on t-shirts whatever monetize it they get all the money and it's like well what what about the person that literally is the spine of your business like that is still what we're dealing with but it's now just in the form of video content so it's a plague but honestly people in the comments and it's usually it's young people being like yes they're very supportive of i'm speaking from personal experience they're very supportive of me whenever i post a brand deal or whenever i post a you know it's clear that it's a sponsored post or it's something that i have to do to i don't know eat they're like yes get your back get your money like yeah i'm i'm like liking this twice because i know you gotta eat or something like that it's like they're very supportive it's no longer like sell out they recognize that like they're supporting me and this is how i make a living and and it's very nice so i feel like that integrity comes from of all things the comments section and the viewers more so than the brands oh yeah and how do you decide because like especially when it comes to these newer platforms where traditionally a lot of the more a lot of the older brands like the brick and mortar stuff like they can be really skittish about investing in these new platforms they can be very you know i mean it's just very touch and go so often what you'll see for these younger creators emerging creators and these newer platforms is like the funkier brands that you may not necessarily want to align yourself with and you can see some just really unfortunate uh brand collaborations happening and i always am of the opinion like yeah i mean i'm always of the opinion generally of like get your money like you deserve to be paid i don't care i'm liking it twice like you said but you seem to be at a place now where you can be more discerning about the brand deals you do and don't take so i have a two-part question on that number one how do you decide which brands you take um and don't take and how do you get them to understand your value and the value of your platform when it might be totally new to them that's a very good question um so the first one what brands do i choose to work with and what's kind of the criteria um you have to be so hyper aware of the scandals and um culture around a certain brand um there are some that you know like if you're working with a clothing brand for example and it's fast fashion you can almost guarantee that the comment section is gonna be full of like yes wear that child labor sweatshirt it's like these kids are aware of how abusive these companies are and how inhumane the workers are treated and all that um sustainability is another one if you're working with a company that is so excessively wasteful you will be called out for it um skin care brands if it doesn't work if it's a scam if it's you know overpriced they will call you out for it so the way that i choose you know pick and choose is um csr is really big to me corporate social responsibility i want to be able to go on their website and see what are you doing to reduce waste and emissions are your products in recyclable bottles all of that especially with beauty especially with beauty brands is like i'm gonna be clocked and also it doesn't sit right with my soul you know if i'm promoting something that's if i'm over here talking about climate change and then i'm like buy this non-recyclable bottle it's like i need to align myself somehow um so that's one side of it but the other side is just like are these companies that i like are these huge companies you know are these like damn she got a brand deal with blah blah so you know that's it's literally a one by one decision um but the overarching things are i have to be aware of what these companies have done because guess what if i get a check from them i'm now the scapegoat so if they have donated to something guess what now i'm somehow responsible for it because i accepted a check from them so it's very weird but again it's these comment sections keeping everybody in line sometimes it's a little bit too much but sometimes it's like thank you i didn't know that yeah so that's kind of the first part um the second part is you asked how do i get them to see the value in partnering with me and partnering with you specifically and also working with these platforms that might not be like understandable to them sure um it has been a struggle these it is so funny to me because these brands are clueless especially like early 2020 when people were like oh so tick tock is like the thing now and brands were like we're going to try to jump on tick tock it's like girl so they would come up with these it's a bunch of like 40 year olds in a room coming up with these tick tock campaign ideas and they're horrible and bad horrible and bad and then they're pitching that to me and i'm looking at the check number and i'm like yeah i'll do whatever you need me to do but then when it comes down to actually like me in my room i'm like this is the most horrible cringy stupid idea i've ever seen in my life is it worth the money sometimes i literally say no because the idea is so stupid and they're not willing to bend on the creative i'm like i'm not no like it's not worth the money to me because this is gonna live on my page forever right so i feel like and every time i have like a you know a skype call with executives at a brand or whatever i try to communicate that of like if you want to partner with me if you want to partner with a creative funny person and not just someone who can dance with your product in the background look treat it as that i'm not just another number in the tik tok machine like i have a lot that i could offer and bring to your brand by you know letting me be creative with whatever you're trying to promote and i feel like a lot of people don't understand that and i also don't get paid as much as the people who can literally just dance with the product on their hand which is kind of backwards but it's just it's where we the state of the union sort of thing and um i try to tell them you know i understand that you have this campaign going on but could i do this instead because this fits in more with my brand and my content and the stuff that lives on my page sometimes they say yes and it's a great partnership and they're like this went amazing sometimes they say no and i do it anyway and my comments are like britney girl what is this bernie girl we're gonna go ahead and like this but what is it right so i feel kind of guilty sometimes but it's just an ongoing thing it's just this unders it's a lack of understanding on the brand's part and i guess on my part too because i don't know how many rounds of approvals they've had to go to before it gets to me oh totally you know yeah like that has to be so frustrating so it's hard i feel like a lot of people who consume content online and see brand placements that are cringy do not understand how much these creators hands are tied and they need to eat and we so all of the brands that we work with you're perfect and wonderful and have the best creative never change but we often will receive our like rfps or br which are uh requests for proposal or like you know brand sort of briefs from other brands that we don't end up working with um and you cannot imagine the extent of not only cringeworthiness in the creative but also the extent to which you would like nuke your relationship with your audience like i will not i will not divulge any identifying details here but we received a brand like request for pitches for from a brand that's like let's just say a consumer prod a food product nothing related to money and their request for us was that we do a bunch of like teaser videos being like we have a really hot and like money tip for you stay tuned like log into this job and the money tip was essentially like buy this product and i was like we're gonna get reported to the ftc for like fraudulently offering people financial advice like what like that is such a bad look and there was like you were saying there was like no room for negotiation it was like either do that and i'm like it's just not i don't care how much money it is it's not worth like pages of your audience screaming at you exactly exactly exactly well and it's also like i feel like if you are trying to reach an audience on tick tock which yes tick tock the demographic is large and wide now now because everybody's grandparents and parents are on tick tock as well back at this time when it was like early 2020 late 2019 it was all gen z it was all jinzy like if you were 26 on tick tock it was like old you know what i mean like it was it was such a different culture than it is now the accepting loving happy joyful environment that tic toc is it used to be really toxic because it was doing that transition from musically to tick-tock so at that time um it was you know these brands pitching these ideas meant for like i don't even know like tv commercials right like it was it was similar to uh not even i don't want to say geico because geico commercials are funny these are just like i don't know what they were pitching and it's clear that it was people who didn't know the culture of tick tock didn't know what was funny to the upcoming generation and we're just generally out of touch it's like have a 16 year old on your creative board and that brand will do amazing right people don't understand that they think because they've been in the industry for so long that they know what's going on girl you have no idea what's going on especially not on tick tock not at all also like it's often the thing you'd never expect like i'm sure that poor girl who i think is okay now like gluing her head shut was probably the best thing to happen to gorilla glue in years oh absolutely well which is surprising because it was such a negative thing i know but people are like that works um so we have some questions from our audience um that i'd love to get into um so i'm very curious about this too um do does being internet famous translate offline like do you get recognized a lot what's that like do your family members and and other people especially the older people like do they understand what you do like what is life like offline um i do get recognized in public a lot especially on airplanes i always get recognized on airplanes and it's humiliating because i always look bad like don't i don't want to take a picture like no i look like owen wilson but i do because like these people pay my bills you know like i appreciate them um my family is very supportive my family is addicted to tick tock they love tick tock they eat it up and every time i go home my mom's like have a new favorite tick tocker and it's like somebody's grandma who cusses and i'm like mom so it's like there's content for everybody on tik tok um my parents are they try to be as understanding as they can be of what it is i do in a day how i make money i'm you know if i'm secured with you know the irs and all that if my spirit is sitting well all that sort of stuff but my grandparents man they are just concerned if i'm like able to pay my rent every time i go home my paw paw is like you need a 20 bill i'm like no papa i'm okay but i appreciate it they will never truly understand what this is like you know like having a following solely online that sometimes translates into real life i feel like that's the best way to describe it but um yeah it's it's weird and my friends too man my friends from college they bully me all the time they're like oh is it really hard sleeping until 2 p.m yeah it is because i was up till 6 a.m filming tic tocs it's so laughable what i do in a day because it seems so stupid but like i mean when you think about the ripple effect of it the ripple effect is i'm would like to think i'm bringing joy into a rather dark and joyless place which is the internet so if i can do that and you know my lifestyle is kind of up because of it you know not only am i very lucky but i'm very happy to do that i'm very happy to make people laugh i've always made people laugh and the fact that i get to do it on a worldwide scale now is insane i have followers in like saudi arabia love from saudi arabia are you kidding me dude why why like why that's insane that i can reach someone like that and make them laugh that is literally insane to me so i'm very very fortunate that i get to do what i do and that kind of makes it easier when my friends bully me because it's like i know the impact of what i'm doing so yeah going back to your point about getting recognized on a plane and you're like please give me peace um which i like i'm i have i think the opposite type of digital exposure and that like our following is almost exclusively like 30 year old women who are interested in like setting up multiple retirement accounts so even if they do recognize me i think nine times out of ten they're just gonna be like oh good for her but they're not gonna talk to me like they're you know uh just a different demographic and a smaller one it should be said but the funny thing is i do always feel like it happens at the most unappealing moments like i'll be like completely hungover walking out of like a mcdonald's and someone's like it's never when you look good yeah it's always at the worst moment but i'm curious and this is maybe a petty question but i have to ask it you always like obviously you're very good at makeup you're always serving looks when i see you nowadays um how did it feel to go viral specifically in like a t-shirt no makeup like i don't i would feel like some type of way about that yeah i was um what's the word humiliated yeah let's go with that because i looked like george washington in the video but i feel like it kind of gave me the upper hand because i looked so normal some people were like is this a girl and i was like thanks guys i looked so normal in the video that every time i post like me and full glam or me with you know in a cute outfit or whatever they're like okay kombucha girl yeah come on so i don't know i feel like it was i was starting at ground zero so anytime i glue on a lash they're like yes so i don't know it sucked though and it sucked bad because i had men coming up to me like yeah just saying like really mean things and i don't think they meant it to be mean but it's like ah thanks i don't know i hated it and i when i went to the this is t the sabra uh super bowl commercial when we filmed it i was like oh my god i'm gonna be in a super bowl commercial i'm gonna be full glam like let's do this they said okay now tie your hair into the ponytail that you had and we're gonna wipe all your makeup off and we're just gonna and i was like oh we're recreating kombucha girl damn like damn because i had worked so hard to get away from that branding but it's a super bowl commercial dude i'll go naked if you want me to right like i don't care so it was it was kind of like ugh but i'm i was very i mean a super bowl commercial like come on but to have them be like yeah we're just gonna put on a little baby coat of mascara and send you out there i was like no that would be yeah you're a stronger woman than i am because i i don't know if i could do it i was like i guess whatever um i'm very i have to say before i move on to more of these questions how was it doing a super bowl commercial was that just the craziest experience we did about 52 takes of me biting into a strawberry with chocolate hummus on it and not a single one made it in no i did 50 spit takes of a strawberry and chocolate and they decided to use where i just do not me biting into it so it was fun it was definitely an experience but i was like all that work i was there for like an hour and a half shooting that little two second clip it's insane how much they had a set fully prepared they had a wardrobe for me it was crazy it's so much goes into that and so many approvals that is like and you really slipped that experience in under the coved wire it was like a month before the world shutdown it was december 2019 when we filmed it and then it came out obviously february so yeah so one of the things this question has come in a couple different forms but you talk about the longevity of the work you're doing the the sort of your brand but also you know how you're positioning yourself obviously you're on youtube as well as tick tock you're a comedian you're doing a lot of different things so a what is your long-term strategy as far as remaining relevant and evolving with the time and your own age obviously because you don't want to be doing the same stuff at 30 as you did at 22.
Um and what do you see as sort of the the wrong path i don't want to say wrong path because it sounds like i'm being critical of a lot of the people who become viral or who get famous for a second on the internet and don't do anything with it that you alluded to earlier but what are you doing right essentially in planning out your long-term future that a lot of people are maybe not doing right i think um at the moment of virality that is when i was doing a lot of planning because like i said i've been online for so long i know how these things go and i was like i just lost my job like if there was ever a time to dance monkey dance it's now so at that time while i knew like you know all these people were looking at me um i was posting accents i was posting impressions i was posting little skits i was engaging with my audience creating a fan base i was doing all the necessary steps that you know i thought about it and i was like all these people that have gone viral you know alex from target and all this it's like you know you think back to these people and it's like wonder what happened to them i was like i don't want to be one of those people so i made it a point to you know engage with the people that were engaging with me and it has paid off tenfold i mean like i have such a personal relationship with my fan base and i like it that way some people don't some people don't like that that personal connection and sometimes they overstep the boundaries for sure but um you know i would rather have people find comfort and solace in me the way that i have found comfort and solace and other creators jenna marbles being one um and to answer your first question um i see well i have a lot of long-term goals in terms of like you know i'd love to be on snl would love to be and like a disney pixar film would love to host the tonight show oh you know a lot of things like that but in terms of internet if we're only talking about the internet jenna marbles is such a an idol of mine she has been online for almost what 15 years and she is still when she posted her you know i'm out of here goodbye the internet was soul shaken we were so sad and so to be 15 years later still creating content that is you know so comforting and so light-hearted and such an escape for so many people that is so inspiring to me because that's what i want to do for people and i feel like you know i do a little bit of that right now but um she was so many people's comfort person and i i think she knows that i hope she knows that um and i would love to do that you know if all that ever comes out of this is just i'm making youtube videos till i'm 30.
Well so did jenna marbles and she made a beautiful life out of it so i don't actually know a ton about that situation is she just not making internet content anymore yeah people were i mean in the height of cancel culture bringing up videos that she had made in like 2009 that were kind of racially insensitive um and telling her to apologize for him and so she did she brought him up and she was like this is disgusting i don't know why i made these you know it was the shock humor of the time and um i'm gonna be removing myself from the internet and she no longer makes youtube videos and people miss her and it was this weird um it was this weird thing where the internet is so demanding of apologies and demanding of you know uh absolving your sins and all this stuff that when someone actually expresses remorse and it's like i am so i'm humiliated that i did this i don't deserve a platform anymore and they de-platform themselves people are like well no we did we didn't mean uh come back come back so that's like you don't you don't really know what you want when you're asking for these people's crucifixions you know right so she was kind of the first example of like y'all got what she wanted and now so many people are left without their favorite person now but i think i don't know it's i don't want to speak over certain communities um because if there were communities offended by her content she did need to apologize right i don't know i've talked about this for a long time i am so glad you said that because my next question was specifically going to be on this topic um i have a i think that we probably have a similar view on it i had an interesting experience where in my first year writing for the internet back in 2011 i wrote an article that was very very insensitive um it was very misogynist and stupid um and i got immediately what we would say today cancelled uh it went viral i was being dog piled on every social media platform i was getting all kinds of hate letters um but i had the really lucky opportunity of i still was able to keep working and keep writing and then a year after that i wrote like a reflection essay on the year anniversary sort of looking back on it and now it's 10 years ago and i feel like i have a unique perspective on it because of that experience but the number one takeaway for me was that if the idea is that we want to create better people we want to create a better society we want to give people the opportunity to understand why something is wrong and to not do it again the answer can't just be punishment there has to be rehabilitation it can't be off with their heads yeah and also i think the the thing is that like you were saying it's not even really clear what the outcome is because if the answer is that anyone who's ever done anything problematic needs to remove themselves entirely from public life you would basically have no more public life because everyone's done something problematic so my question for you was going to be on that topic do you fear getting cancelled do you fear backlash every waking second of every waking day are you kidding me that's all i think about it's all i think about because it is such a sensitive place that we're in as creators where we have the ability to affect culture and affect you know change if we really want to but we also have like the potential to do so much harm so much harm because we have so many people looking at us so i don't know i talk about this with i am so lucky to have a network of creator friends who understand the specific type of pressure that's put on you know a creator's shoulders that you should be so aware of every single tragedy that's happening in the world and you should have a statement on it but don't speak over certain people you should put you should be donating like all the time post petitions this that and the other like you know basically become a political activist but at the same time there's a whole other side of the internet that's like she's kombucha girl why is she posting about climate change so it's like people don't want to hear that from me look like look at me you know what i mean do i look like a politician no so it's this fine fine line of people follow me for me so i'm gonna post what i want to post i'm not gonna feel pressured into posting anything and i have done that before posting on things that i had no business posting on posting on things that i was not educated on but because i felt peer pressured by the internet to do it because i had a platform and that's the whole thing of like intent versus impact i'm trying to show that i care about these people and i care about these things because i do but the way that i'm going about it sometimes can be harmful so it's been a very arduous learning process but um yeah talking specifically about cancel culture i have a spiral a week i'm about to start therapy because i take the world's problems on my shoulders i can't fix them i understand that in my position as a white woman online with a check mark people don't like me regardless you know what i mean it doesn't matter if you know people think that i'm funny or people think that i'm deserving of a platform to a lot of people i'm just another white woman and that's valid and with that you know i tried to be very mindful of what i do and what i post online the other side of it is um jealousy it's a lot of 13 14 year olds who want to be an influencer so bad that they will call me a fat ugly every single day until i get off the internet because it's ju they're jealous and it's like i didn't ask for this i feel like that's the main distinguishing point is a lot of people were 14 years old in their bedroom you know hey guys what's up welcome back to my youtube channel and that's all they've ever wanted to do and they found internet fame for me girl i got fired you think i wanted to get fired you think i wanted that like no and so that's the difference i feel like is you know this kind of happened to me versus it being a dream and i don't want that to be misconstrued as i'm not grateful for where i'm at because this was a push that i needed you know to pursue comedy in a professional way um but man when you look at these people's profiles it's like an anime profile picture 14 years old freshman in blah blah high school it's like girl i'm letting a 14 year old dictate my self-worth oh no ma'am yeah and like you were saying though i think that's so true that dynamic of like you're expected to speak on all these topics that you are probably not an expert on and also it's an incredibly complicated topic in many cases and it's also a topic where even the people who are experts on the topic maybe don't necessarily agree with each other so speaking on the topic in and of itself is going to be a minefield and it's probably inevitable that you'll say something wrong or you'll you know misrepresent something or you'll give an imperfect explanation of something and then that's going to be a reason to attack but if you say nothing then that's silence on any given issue and obviously in addition to that on any given day there are probably a hundred issues that you could speak to with that same urgency there were so many things happening concurrently with with black lives matter last summer where i tried to make my profile you know solely blm but as all the eyes were on that movement a lot of other movements were rising as well you know what was happening in latin america at the time free palestine all of these things and it's like i don't know next to anything about these issues because i live in the american bubble where all that matters is american issues and i'm very thankful to the internet and to my followers for you know snapping me out of that bubble and being like open your eyes you're not the only country on in the world which like you know that but when these things trend on twitter and and there's infographics on instagram it's like oh i didn't realize it was that bad and now i'm taking that issue and putting it on my back as well let's talk about you know free palestine why am i talking about free palestine look at me girl that's what it become became and like you said where you know even if i am speaking on it there's a flip side of it where people are going to call me x y and z insult because i'm i took that position on that issue it's just like you can't win and then at the end of the day when i tell you i spiral about this i spiral about this right cause i feel like i'm not doing my duty as an influencer i hate that word without talking about certain things but who am i to talk about these things right let and i i think the solution is a lot of white people online give their platforms for like a day or a week to you know a person of color and they'll be like talk about x issue and promote x thing and it's yours for the week you know or whatever i think that's a beautiful thing to do and it's sharing the microphone and you know it'll be a break in our regular content of me doing pee pee poo poo fart i'm on the toilet so let's talk about this issue um i would love to do that someday you know it's it's just a matter of and picking the creator that you want to give the mic to have they been involved in any scandals you have to be so aware of everything yeah yeah no it's true and you're right in the sense that like you like you're first and foremost a comedian who became famous for having a facial reaction to a beverage like you're not to your point a politician you're not someone who should be to that point of me being like you need to vote no on proposition yeah no it's i i have such complicated feelings about cancel culture because i think the people who are always railing against cancel culture as a concept are often it's mostly just an issue of they're not used to being held accountable for saying and doing really harmful like that and that's a huge part of it um but on the other hand ultimately if there's not an element of if it doesn't come fundamentally from a place of assuming good faith and giving people empathy and being understanding that most people are trying their best then really i mean not to reference another meme but it's just that office thing where they're all pointing like handguns at each other like everyone's just holding each other in this sort of weird position where anything they do at any point can destroy their lives or at least destroy their credibility with very few avenues to actually um make positive positive changes which theoretically should be the goal absolutely and you know what else is is a another dark side of it is whenever when it happens rarely you know like when i'm nominated for an award or when i'm i have any victory quote unquote there's always comments or the replies under the tweet that's like ain't this the girl that blah blah bringing up all of my transgressions previously and it's like damn if you've been online since you were 14 or 13 or in my case i was like 12 when i had facebook 12 years old right if you're holding people accountable for those things it's like oh my god what you were saying earlier about like do you really want to see personal growth or do you just want to see these people burn they want to see us burn and i know that now and i didn't know that in the beginning and it's easier to tune it out now but it's still like you know on a daily basis being reminded of every single thing you've done wrong no human should have to live like that like being right part of the human experience is being you know being able to live and learn and let go you can't do that people don't let you they don't allow you to do that so it is so toxic and it's going to take you know not to be dark but it's going to take a major influencer or person recognizable person taking their own life to really get people to understand that that like this is so much farther than you know oh that's enough twitter for one day like they're bullying me online it you internalize this and it affects your self-worth it affects your confidence it affects you know should i even be here anymore it's very dark it gets very dark and i don't think that the 14 year olds online you know sending those messages understand that it has real world consequences absolutely i you know i was watching um just the other day actually kind of by coincidence some recaps of that whole youtube drama between james charles tati westbrook jeffree star all those people which by the way if if canceled culture is real explain to me why jeffrey starr is still getting deals after all the that that man has done like in the public eye he's been canceled like 50 000 times but i was watching videos specifically about that whole you know thing where at first everyone was like james charles is awful and he lost a million followers and you know literally news outlets around the world were trashing him and it was james charles's over party trending and all of this stuff and then gradually over the course of the year people started to understand a little bit more nuance to the story and it came out that the other people in the story weren't looking so good but he's the victim it's crazy how the narrative changes and but one thing that really stuck out to me in one of i think it was like the woman tati who kind of kicked the whole thing off when she did her follow-up video she kind of casually threw in there that before posting the video she was like i had second thoughts because i knew he was alone on the other side of the world in a hotel you know in a big tower and i was worried he was going to do something maybe stupid to himself but i decided to do it anyway and it was kind of even a throwaway comment in the context of that video but i think you're so right that eventually because that level of quote-unquote cancellation and visibility of being just i mean tormented in the public square at every angle like eventually that is gonna lead someone to do something you know final to themselves and i think that you're right that that's might be the only way that people start to approach it differently and then all the comments under that you know eventual news article of xyz person took their own life whatever it's going to be is this what y'all wanted with cancer culture y'all always take it too far y'all you know there's like no accountability for the people that are actually sending these messages they're radio silent when it happens so it's you know the people that come out of the woodworks to bully you and then they disappear when the effects of bullying are seen i don't know and it's also like you know on that scale it's way different from i mean like in the grand scheme of things who am i and and all of that you know kombucha when it comes to like james charles or these like globally famous people when you have that many eyes and news outlets and people talking about you looking at you wishing you ill like oh my god i don't think people really understand when you have 20 million people looking at you just think about that for a second because people are really quick to say you know it's all online just that what's that famous tyler the creator quote how is cyber bullying real just close your eyes you know like true to a certain extent just shut your phone off but you can't when it's your job like the minute that i start getting bullied if i'm just like i'll screw this and i delete instagram twitter and tick tock my career's over i can't just quit it's not like i'm some college girl that's just like oh the internet's so toxic i can quit and then i can go get a job this is my job people don't get that also it is such an unrealistic now let's be clear that tyler the creator quote is hilarious but it is such a completely naive like framing of human psychology to think that if you have thousands of people screaming at you and telling you you're a worthless piece of and deserve to die that you're gonna be like oh well i'm just gonna wait for this to blow over and i'm just gonna go like watch the great british bake off or something like of course you're gonna obsess over it like it's gonna completely torment you absolutely it's and it's also lastly i just think that there's such a there's such a flattening of crimes in this scenario because you have people many prominent people in like let's say digital spaces who have been incredibly accused of assault or you know have done really really harmful things on the public stage dancing on tick tock with millions of followers and likes dancing on tick tock with with followers and legs and also yeah they'll probably get their wave of like so and so is over but then you move on but then meanwhile you have someone who probably on 99 of how they move through the world and where they fall on certain issues are pretty good and trying their best who says something wrong about a specific issue or doesn't say something and they're also getting a pretty equivalent level of their over party and there's just zero differentiation between what we're taking seriously to that extent because once it snowballs it's it's gone yeah so that's a great point it's very true are all sins equal sort of thing and the internet's eyes yes they are well and i also think it's a question of scale because if one person's yelling at you about assault versus one person yelling at you about you know making a stupid hashtag like okay those are different but if a million people are yelling at you it doesn't matter what they're yelling at you about the effect is pretty much the same right what i'm terrified of is like if if you do get cancelled for you know a certain thing yes it probably will blow over in the upcoming months but you can almost guarantee that every single comment section you are ever going to have from here until the end of time someone's going to mention you know whatever you did and it's like you will not you can't escape it you can never escape it and i don't think that the human brain is prepared to deal with that like constantly being reminded of what you've done wrong yeah i don't think they can either i've had to like sort of go eminem in the final rap battle of eight mile with my horrible article like if anyone brings it up i'll just link to it and i'm like anyone can read it for yourselves i'm not gonna live in fear of this right um so we've reached the time for our rapid fire questions um feel free to pass on any of these but we'd love to hear what you have to say um and all answers are good first one being what is the big financial secret of your industry big financial secret these companies don't know how much how much a video is worth they don't they either severely undercharged or severely overcharged i'm not going to tell people when they're overcharging me oh yeah of course not hell no take that corporate coin um what do you invest in versus what are you cheap about well i recently if you want to talk big girl investments i recently started investing in like you know stocks and all that stuff i'm about to buy a car you know like nice lifelong investments versus i'm cheap about i also invest in food i'm when i listen the older i get and you know the more that i realize life is meaningless and there's no point i'm more willing to spend money on um experiences you know like if it's like a nice meal out with all my friends i'll get the bill i love that i love spending time with my friends and alleviating that stress because i've been in that position where it's like my meal is 30 and i have to tip like like it's a lot of money so if i can do that and i can get the whole bill for the whole table because i'm lucky enough to be in that position grub will do it like don't feel bad about it i love to do that versus you know buying a chanel bag or something like that chanel bags are great i love designer stuff but i'm not that's not as important to me as making memories with my people so that's i feel like the stuff that i'm really cheap on is like clothes and stuff like that i'll go thrifting i'll go you know i order fast fashion sometimes don't cancel me but i'm also you know like i don't know but i i'm definitely splurge on on experiences uh for those of you who aren't watching the video but who are listening um brittany as always has very very nice nails how much do those things cost 25 they're press-ons they're press-ons wow look at that i would have thought that was like a 200 manicure you would think wow and i also have to say for those of you who are not kombucha girl video historians if you go back to it you will see that although she has bare-faced a t-shirt full set full set is happening in that video cause i got man hands i got grubby man hands i need to have these and i am missing a thumbnail relatable busted yeah but i you have to it elongates your fingers it makes me feel feminine it's a splurge but also cheap yeah i'm growing mine out right now it's a whole thing i want to be i want to be long nails this spring we're reentering society i'm ready to have some claws it's time for a reinvention yes what has been your single best investment and why my apartment nice i spend so much time in my room because it's my safe space i pay a lot of money in rent me and my roommate do but it's we also live in la you know i i live comfortably um but it's probably a lot more money than i would have been comfortable spending a year ago but it's so worth it i i it's because i don't leave like i love my house so you know and especially with coronavirus we moved over the summer with the pandemic um i was like it's so worth it because i don't know how much longer this is going to last if we're going to be at home i want to be comfortable in my home and i'm so comfortable so that's probably yeah for sure what has been your biggest money mistake and why uh honestly probably back when when i was first you know making well i don't want to call it a mistake they're all learning lessons but like when i had first signed on with management i was told something was the industry standard in terms of commission and it wasn't and you know i didn't know any better so they were taking way more money than they deserved for doing nothing and it was you know you have to live and learn that also just throughout time of like what is an acceptable amount for a brand deal or a deliverable you know i was accepting things that were just i bet the companies were like yes like we're paying her drops in the bucket compared to the bigger creators so it's all learning lessons i wouldn't call them mistakes but you know it's like i look back and i'm like damn they got me they swindled me yeah and it's worse like you said when you know that like the girls who are like the biggest tick-tockers who just literally do like tick-tocks of their faces lip-syncing to videos going like this they're pulling millions eight figures millions of dollars listen good for them uh everyone should get paid listen get the bag and you would do it too for a check absolutely hell yeah i would hell yeah i would be the third demilio sister dancing around with a bag of doritos in my hand in a heartbeat what is your biggest current money in security the uncertainty of it all something somebody could make a fake tweet about me tomorrow that happens by the way photoshopping tweets someone could do that of me saying some just nasty horrible and i could never make another dollar in my life sorry that is the most horrifying thing i can think about because i don't have a plan b i mean i can come up with one because like i i'm lucky enough that when this happened to me i had a college degree i had two years of you know well one and a half years of corporate work experience under my belt like i could assimilate back into society if i really needed to at like a corporate job if they would take me from all the i've posted online of me on the toilet but you know what i mean like i this happened to me as an adult versus when a lot of people find internet fame they're 16 years old this is all they've ever known they drop out of high school for this high school so you know if you were to get canceled what happens then can't go back to high school you know do you go to college you're 25.
So i don't know it's a weird thing um of where i'm at i forgot the original question your biggest current money in security but that's valid i mean especially for those children it's like that like movie now with jodie foster she's like a wild girl she like doesn't know real society it's like those are like those kids like if you drop out of school at 15 to be a viral tick tocker like you can no longer live in the real world absolutely so yeah it's definitely the uncertainty of the internet and of of money in this space what is the ben what has been the financial habit that has helped you the most grocery shop don't ubereats i i love breeds i love postmates i love all of it but easily if i'm ordering chicken wings from buffalo wild wings that's 45 right 45 to have it delivered to my door i could get so much food for 45 dollars at the grocery store that's so when i grew when i can grocery shop i do but you know sometimes when you're traveling and all that you can't have groceries or sandwiches prepared so yeah and lastly when did you first feel quote successful and what does that word mean to you there was a night um in december of 2019 it was the streamy awards and right after was the harry styles concert at the forum in los angeles um it was the opening performance of his album and i was in the room at the streamies with all of these creators that i have literally watched since i was 12 years old standing in the same room as them and at the time i wasn't nominated for an award yet i was at the 2020 streamy awards but i was just a trophy girl and to stand in that room i was like holy i'm being seen as a viable legitimate creator online and that was like oh my god um and then that night like through connections i got tickets to this sold out show i was like oh my god this is happening like people i i'm doing it um and then when the super bowl commercial happened and i watched my face and i i took a screen recording on my phone of that in that evening when i got just text message after text message it was ping ping ping ping ping of everyone being like i just saw you in a super bowl commercial and i was like crying because i was so happy that was i was like oh my god not like i made it sort of thing but like you know you did you made it that's crazy to me still to think that that happened but that's um yeah i feel like that was when i was like this is success this is you know i i am successful in this moment as far as the longevity of that success i don't know we'll see i believe in you well as we've discussed thoroughly on this episode you have managed to parlay virality into something already wildly more sustainable than the vast vast majority of people who go viral thank you so i'm bullish i'm bullish um well it has been such a pleasure talking to you brittany i know it's almost redundant like everyone knows you but where can people go to find out more about you and what you do i am britney underscore broski on all platforms please subscribe to my youtube channel i'm begging i love by the way that is like people who don't do on the internet do not realize how chic it is to have the same handle on everything oh yeah that's rare so easy to find people yeah a lot of people have to have different ones for different platforms including tfd come on twitter let us have the full name it's one character too long anyway have a great day brittany thank you for joining us and everyone at home we will see you next monday on a new episode of the financial confessions bye guys [Music] you